How to Protect Registered Domain Names? Protect Domain Names from Being Registered by Others
Release Time: 2018-04-10 13:57
Publisher: admin
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A while ago, Google was forced to redeem the unregistered Google.cn and Google.com.cn for millions of dollars. We often see news about well-known domestic companies' domain names being registered by others. The awareness of domain name protection among domestic enterprises is relatively weak, leading to the frequent occurrence of this phenomenon.
Now, we will briefly discuss how to build a domain name protection system for enterprises based on some practices of foreign companies:
1. It is advisable to register related names that may cause ambiguity and potentially controversial domain names, as spending a small amount can prevent others from taking advantage. For example, Haier might consider registering haier, myhaier, haiergroup, etc. Walmart even registered over 200 domain names composed of vulgar names, fearing that those domain names could be associated with tarnishing its image.
2. It is advisable to register all available domain names such as .com, .net, .com.cn, .cn, .org, .cc, .us, .tw, and local domain names to prevent unnecessary disputes in the future.
3. New products should be pre-registered to prevent unforeseen circumstances, especially for sub-brands. For example, after the lesson of wahaha.com being registered by others, the subsequent sub-brand "乳娃娃" (ruwawa.com) was also registered by others, which is truly regrettable.
4. Existing product names should also be registered for protection.
5. Most importantly, domain name protection should be established as an executable corporate system and assigned to individuals to truly avoid the tragedy of domain names being registered by others. A notable example is Lenovo, which spent a huge amount on the failed FM365.com, only to have it registered by others after the domain expired and was not renewed, which is quite ironic. Therefore, establishing a corporate system and implementing it is very necessary.
As a unique resource on the internet, New Starting Point reminds all enterprises to protect their internet brand identifiers to avoid unnecessary losses.
Now, we will briefly discuss how to build a domain name protection system for enterprises based on some practices of foreign companies:
1. It is advisable to register related names that may cause ambiguity and potentially controversial domain names, as spending a small amount can prevent others from taking advantage. For example, Haier might consider registering haier, myhaier, haiergroup, etc. Walmart even registered over 200 domain names composed of vulgar names, fearing that those domain names could be associated with tarnishing its image.
2. It is advisable to register all available domain names such as .com, .net, .com.cn, .cn, .org, .cc, .us, .tw, and local domain names to prevent unnecessary disputes in the future.
3. New products should be pre-registered to prevent unforeseen circumstances, especially for sub-brands. For example, after the lesson of wahaha.com being registered by others, the subsequent sub-brand "乳娃娃" (ruwawa.com) was also registered by others, which is truly regrettable.
4. Existing product names should also be registered for protection.
5. Most importantly, domain name protection should be established as an executable corporate system and assigned to individuals to truly avoid the tragedy of domain names being registered by others. A notable example is Lenovo, which spent a huge amount on the failed FM365.com, only to have it registered by others after the domain expired and was not renewed, which is quite ironic. Therefore, establishing a corporate system and implementing it is very necessary.
As a unique resource on the internet, New Starting Point reminds all enterprises to protect their internet brand identifiers to avoid unnecessary losses.
